About

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Business Intelligence for Better Beverages

 ThirstWell provides strategic advisory to beverage industry businesses of all sizes.

Consumer demand for innovative and better-for-you beverages is shaping the future.

ThirstWell draws upon decades of industry knowledge and experience to research, analyze and interpret market trends. We help companies navigate data to uncover actionable insights for new product development, M&A, brand positioning and portfolio growth. 

"CONTENT IS KING BUT CONTEXT IS THE KINGDOM."       ~Professor and Author Dave Ulrich


BRANDY RAND

Founder & CEO

Brandy has over 20 years of senior leadership experience across the beverage alcohol industry. She's an expert on category and consumer trends and is known for her strategic insights on business transformation and profitable growth. She has been a trusted advisory partner to multinational corporations, financial institutions, trade organizations and C-level executives in the drinks business in the U.S. and globally.
 
In her most recent role as Chief Strategy Officer at IWSR Drinks Market Analysis, she successfully developed a market-leading US research and commercial division, oversaw global product verticals, and drove analytical intelligence in key practice areas. 


With previous positions at Bacardi Limited and Allied Domecq Spirits & Wines (now Pernod Ricard), Brandy managed brand strategy, distributor relations, trade marketing, communication, consumer engagement and product innovation. During her career, Brandy also held consulting positions across various CPG sectors with a focus on brand-building in an ever-changing business environment.
 
With her knowledge of the drinks industry, consumer insights, and passion for uncovering trends, she is a frequent keynote speaker and moderator at leading industry events: BevNet, DISCUS, Tales of the Cocktail, NBWA, Beer Business/Wine & Spirits Summit, NABCA, Brewer's Association, VIBE, Women of the Vine & Spirits, and Vinexpo.


Brandy regularly provides media commentary on the beverage alcohol industry and has appeared in the Wall Street Journal, CNN, Fortune, Forbes, CBS Marketplace, Bloomberg and various trade publications. She is also an avid writer and analyst, contributing editor, and author of several white papers and reports.

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